Commercial Services

Carr Golf’s primary focus is growing your business and improving profitability. We deliver a range of commercial services to our clients, with a portfolio including:

Membership development and management:

  • Innovative evidence-based membership product solutions
  • Membership growth and retention strategies
  • Club competitor set benchmarking

Golf operations:

  • Tee sheet and Open competition management
  • Society and group event management
  • Retail strategy and merchandise sales planning

Customer experience:

  • Assess, measure and improve customer journeys
  • Front of house staff training to improve service standards
  • Annual customer experience KPI benchmarking

Sales and revenue management:

  • Membership acquisition and renewal
  • Visitor green fee yield management
  • Society, corporate, group and international sales

Marketing services:

  • Through-the-line campaign planning and delivery
  • Full service digital marketing solutions
  • Brand and PR management

Data and insights:

  • Transactional and behavioural trend analysis
  • Tee-sheet optimisation
  • Market segmentation and profiling

Financial management:

  • Budget and cashflow forecasting
  • Business performance P&L, balance sheet and KPI reporting
  • Accounts receivable, accounts payable, payroll, tax and audit services

Food and beverage:

  • Golf-orientated menu design
  • Service-orientated staff recruitment and training process
  • Margin control, wage/cost percentage and profit maximisation

Personnel and HR:

  • Club staff training and development
  • Full-service recruitment management
  • Day-to-day HR administration