Our commercial approach is based on 30 years’ industry experience and best practice adapted from leading clubs worldwide. Whilst the challenges and opportunities facing golf across Ireland are similar, we recognise that a club’s priorities and needs will differ.
Golf and COVID-19
Clubs are now also having to adapt to the unprecedented challenges faced in safely managing a course and facility during the COVID-19 pandemic. Our comprehensive Practical Guide to Golf during COVID-19, published in consultation with governing bodies, medical experts, and industry leaders, outlines a range of safeguarding measures.
Sophisticated financial modeling, systems analysis, golf operations and service excellence and digital marketing expertise enable our team to deliver strategies tailored to the environment a club operates within. Regular reporting and KPI tracking inform tactical adjustments to sales and marketing strategies, helping clubs to operate more effectively to drive and retain business.
Our focus on improving customer experience is central to improving commercial performance.
What we provide
- Access to sophisticated, integrated golf booking and data systems infrastructure
- Data driven approach to sales and marketing strategy development
- Innovative membership product development
- Sales analysis and dynamic pricing delivery
- Tailored digital marketing campaign execution and best practice digital asset provision
- Automated and personalised communications based on a golfer’s interaction with a club
- Trade operator engagement and trade show representation